Oryx Africa Trading is a South African distributor specialising in high-demand consumer products, including nicotine and caffeine pouches. Targeting retailers and wholesalers nationwide, the company needed a clear, professional product leaflet that could support sales reps in pitching to buying teams at supermarkets, convenience stores and franchise retailers.
The goal was to showcase product variety, flavour profiles and key features in a format that made purchasing decisions easy and fast for wholesale buyers.
Oryx needed a leaflet that:
The existing product information was scattered across images, packaging files and informal documents – making it difficult for wholesalers to understand the range at a glance.
The challenge was to create a single, polished sales tool that simplified communication and supported faster decision-making.
We approached the leaflet as a B2B sales asset, not just a design piece.
Our strategy focused on:
The design needed to feel professional, modern and ready for store-level evaluation.
The final leaflet gave Oryx a professional, easy-to-use sales tool that streamlined product communication across wholesale channels. It strengthened their market perception; improved buyer understanding and equipped their sales team with a polished asset that could be sent and shared instantly.
One consolidated product leaflet now used by the sales team across national wholesale and retail channels, replacing multiple outdated documents.
Oryx Africa Trading Wholesale Product Leaflet
Graphic Design
Oryx Africa Trading
Completed Project
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