Mi Casa El Pasa is a South African cannabis lifestyle lounge and retail brand with a physical store located in Meyersdal, Boksburg, Oakdene, Edenvale and Vandebijl Park. When they partnered with The Disrupt Agency, Mi Casa was a newly established brand with no digital presence. Their goal was to translate their in-store culture – built on community, relaxation and lifestyle – into an online experience that could grow their audience and drive foot traffic.
We developed a vibrant and authentic social media identity for Mi Casa across Facebook and Instagram, blending cannabis culture with lifestyle-driven storytelling. The focus was on building trust, awareness and a strong sense of community while navigating the highly regulated nature of the cannabis industry.
Operating in the cannabis industry presents unique marketing challenges. Platforms like Facebook and Instagram have strict restrictions that limit ad placements, audience targeting and even organic post visibility when referencing cannabis-related products.
When we started, Mi Casa faced:
The goal was to grow their brand authentically and organically, without relying on paid media – building credibility through education, consistency and community interaction.
Our strategy focused on establishing Mi Casa El Pasa as the go-to local hub for cannabis culture and lifestyle.
Since onboarding Mi Casa El Pasa, The Disrupt Agency has played a key role in building and maintaining their growing digital presence.
Through creativity and consistency, Mi Casa El Pasa has evolved into a recognisable and trusted community brand – one that thrives both online and offline.
Mi Casa El Pasa continues to show consistent growth across Facebook and Instagram. Regular posting, branch-specific campaigns and community-focused storytelling have increased brand visibility and strengthened engagement across all locations.
Despite strict cannabis advertising restrictions, performance remains strong – with steady organic reach and follower growth supported by strategic paid amplification where possible.
Mi Casa El Pasa Social Media Development
Social Media Management
Mi Casa El Pasa
Ongoing
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