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Meraki Custom Co. Low-Budget Meta Ad Campaigns

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Client overview

Meraki Custom Co is a boutique custom apparel brand specialising in personalised gifts, embroidered clothing and one-of-a-kind creations. As a small business, their priority was to run high-impact ads on very low budgets, reaching new customers while keeping daily spend minimal.

The goal was simple:
Use strategic boosts and micro-budget ads to drive traffic, conversions and visibility – without overspending.

The challenge

Unlike traditional e-commerce brands, Meraki Custom Co:

The challenge was to design high-performing Meta ads that delivered measurable results for under R200–R300 per campaign.

Our strategy

We built a low-budget ad strategy that focused on:

  • Boosting posts with high organic performance
  • Using real product images and behind-the-scenes content
  • Targeting niche custom-gift audiences
  • Using strong “handmade,” “personalised” and “one-of-one” value hooks
  • Prioritising link clicks, messaging conversions and website traffic

Each ad was crafted to feel genuine and in the brand’s real & raw Meraki tone – a style that consistently outperforms polished ads for small creative brands.

What we did

Across multiple small-budget campaigns, we:

  • Boosted Instagram Reels, photo posts, and product videos
  • Created website-traffic ads for personalised gifts
  • Optimised each campaign based on the best-performing content type
  • Ensured every rand was maximised for reach and clicks
  • Delivered ads ranging from R200 – R300 spend

Results

Meraki’s ads consistently deliver:

  • Thousands of views per campaign
  • High link-click volumes on minimal budgets
  • Strong conversions to WhatsApp and the website
  • Increased sales for personalised items
  • Better brand visibility in local and gift-buying audiences

The ads continue to support monthly sales spikes around holidays, birthdays, baby showers and trending product drops.

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Up to 24,986 views and 2,393 engagements on a single R300 boosted post, proving strong ROI on micro-budget campaigns.

Project Name

Meraki Custom Co. Low-Budget Meta Ad Campaigns

Category

Paid Advertising

Client

Meraki Custom Co.

Status

Ongoing

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