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Mayfair Gearbox Company Profile Redesign

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Client overview

Mayfair Gearbox is one of South Africa’s leading gearbox engineering and remanufacturing specialists, servicing commercial fleets, OEMs and industrial clients nationwide. With multiple branches and a high-demand technical environment, the company needed a professional, unified company profile that clearly communicated their capabilities, scale and credibility.

Their existing profiles were outdated, inconsistent and scattered across various departments – making it difficult to maintain a strong brand presence during high-stakes B2B sales conversations.

The challenge

Mayfair’s previous company profiles suffered from:

The challenge was to create one strategic, modern and sales-ready profile that represented the true scale and professionalism of the company.

Our strategy

This project required more than graphic design – it needed a brand alignment and sales strategy approach.
We focused on creating a document that:
Told Mayfair’s story clearly and confidently.
Showcased their technical expertise and national footprint.
Elevated their visual presence to match their market position.
Functioned as a real sales tool, not just an information booklet.

Our approach included:

  1. Building a new strategic layout framework
  2. Rewriting all copy in a unified, credible tone
  3. Updating all technical and service information
  4. Selecting high-quality visuals from previous TDA shoots
  5. Designing a bold, refreshed visual system aligned to Mayfair’s brand
  6. Creating a premium interactive flipbook for modern digital sharing
  7. Providing a simple, trackable link for the sales team to use

What we did

  • Full audit of all existing company profiles
  • Complete copywriting and restructuring of content
  • Full graphic redesign (20+ pages)
  • Image sourcing and enhancement from past TDA photography
  • Flipbook development and online hosting
  • Delivery of a trackable link for B2B sales teams to use across departments

Results

The final company profile now acts as a high-impact sales asset, used across all divisions for corporate presentations, fleet partner engagements and international client acquisition.

It provides Mayfair with a professional, unified and credible document that finally reflects the true scale of their brand. The digital flipbook format has also improved accessibility and ease of distribution across departments.

One unified company profile now used across all sales, HR and corporate departments, replacing multiple outdated versions.

View our work

Project Name

Mayfair Gearbox Company Profile Redesign

Category

Graphic Design

Client

Mayfair Gearbox

Status

Completed Project

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