Linda’s Bake & Pack is a South African supplier of bakery ingredients, tools and packaging materials. Their online store plays a crucial role in serving home bakers, SMEs and commercial kitchens. However, the brand faced several digital challenges, including declining traffic, low conversion rates, unclear user journeys and a lack of strategic structure in their online presence.
The Disrupt Agency was appointed to conduct a full digital consulting project, assessing their current ecosystem and identifying the core issues holding back online sales. This consulting engagement became the foundation for the client’s decision to rebuild their entire website through TDA.
Before approaching TDA, Linda’s Bake & Pack struggled with:
The ultimate challenge was identifying what was broken, what was missing and what needed to be rebuilt to transform their online presence into a revenue-generating platform.
We conducted a 5-phase consulting and audit project designed to uncover flaws in the online ecosystem and build a strategic roadmap for improvement. Our approach focused on:
This process gave the client clarity on what wasn’t working – and the confidence to take the next step with a full rebuild.
Phase 1 – Market & Product Research
Phase 2 – Buyer Persona Creation
Phase 3 – Online Sales Campaign Planning
Phase 4 – Comprehensive Online Store Audit
Phase 5 – Shopify Reports Analysis
The consulting project gave Linda’s Bake & Pack:
These insights directly influenced their decision to proceed with a full website rebuild with The Disrupt Agency, ensuring a more powerful and scalable platform moving forward.
5 structured consulting phases completed, resulting in a full digital roadmap and approval for a complete website rebuild.
Digital Consulting & Strategic Roadmap for Linda’s Bake & Pack
Consulting
Linda’s Bake & Pack
Completed Project
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