Boss Mare is a boutique equestrian décor and lifestyle brand offering premium homeware, gifts and accessories inspired by equestrian culture. They approached The Disrupt Agency to rebuild their digital storefront from scratch – transforming their outdated website into a premium, modern and conversion-ready online experience.
For Boss Mare, the website wasn’t just a shop – it was the brand itself. Our task was to create a platform that reflected the elegance, lifestyle and luxury cues of equestrian culture.
The previous website was not aligned with Boss Mare’s vision, brand identity, or customer expectations. Key issues included:
In short – the website was damaging brand perception and limiting sales growth.
We approached the rebuild as a luxury brand relaunch, not just a website update. Our goal was to create an online experience that felt premium, seamless, and emotionally connected to equestrian culture.
Our strategy included:
After launch, Boss Mare gained:
The new website finally supports Boss Mare’s online growth, product expansion and long-term e-commerce strategy.
Significant drop in bounce rate and increased user engagement within the first weeks post-launch.
Boss Mare E-Commerce Website Rebuild
Website Design & Development
Boss Mare
Completed Project
Join forces with us and let’s create results worth showing off.
Get strategy tips, creative insights, and case studies delivered to your inbox.
